KITKAT Chocolatory
KITKAT Chocolatory
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KITKAT Chocolatory
We helped bring the Chocolatory concept to Canada – OneMethod redesigned every aspect of the store form the business plan to the overall experience.
My role was to help guide and reframe what a KITKAT can be.
Create Your Break
Four Finger Icon
Flexible design system.
Let’s us easily blend images of “imagination” + “ingredients”
while showcasing example creations
KITKAT Chocolatory
Blank Canvas Event
We invited Influencers and Media to experience a live art show and a sneak peek of KITKAT Chocolatory store
Near the Chocolatory store, we transformed an empty store into an art gallery.
As the influencers and media wait their turn to visit the store –
Four local artists paint on blank canvases representing the iconic KITKAT shape.
The live art event symbolizes the creative expression that you can do at KITKAT Chocolatory.
MADE 4 U
Personalize your KITKAT Chocolatory creation with a video message.
To my BFF, Grandma or just for me.
Made 4 U
Was created to bring awareness and excitement back to the KITKAT Chocolatory after being on lockdown.
Hands Free Personalization
The experience uses your phone to create the custom KITKAT bar and doubles as a remote for the video booth.
Create Your KITKAT
In-store or on mobile
Record your message
Private booth lets you record video message
Pair your video message
with your KITKAT
QR code holds your private or sharable message to be viewed
We designed an aspirational pop-up space that would further fuel our target’s desire to create their own KITKAT and inspire their inner creator.
The booth design felt like an extension of the KKC brand and every surface was designed to encourage social sharing. The activation featured: an inspiration bar display, a visually interactive ingredient wall and Instagrammable walls for maximum engagement with the brand.
