Band-Aid
We reimagine what a modern First Aid Kit could be.
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New Aid Kit
Healing goes beyond physical wound care, so to be inclusive of other ways to feel better, we created the New Aid Kit.
The New Aid Kit is a reimagining of what a First Aid Kit could be, and includes a variety of items to promote other holistic ways to heal.
We partnered with Canadians who bring a unique, diverse and personal perspective to create the kit and curate the items inside, based on their own experiences.
Leading with our influencer’s story of perseverance, we offered media the opportunity to receive quotes and conduct an email Q&A with our partners as well as the opportunity to receive their own New Aid Kit to bring the campaign to life. We also developed a pitch framework that included general lifestyle pitches, reactive pitches and parenting / beauty focused angles.
