Converse + Footlocker
We transformed the Foot Locker flagship store into a music studio for emerging artists.
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Converse and Foot Locker came together to launch Converse Sessions, an exclusive music video series built to showcase emerging talent from Toronto, shot entirely inside a pop up studio in Foot Locker’s Toronto community store. Nearly 40 young musicians were challenged to stop by to record a full length song and music video—in just one hour. This gave artists a space to showcase their songwriting and performance prowess, while becoming a discovery platform for the local music scene.
Case Study Video
Initial Concepts
Flagship store window doubles as a stage for emerging artists.
Final
A fully equipped recording studio for an original song and music video.
Create Next
We also donated all the equipment for local musicians to continue creating for years to come.