OLG X NHL

We gave hockey fans a “blast from the past” experience at the NHL All-Star FanFair.

Recap Video

OLG HOMEGROUNDS

Four "Homegrounds": a basement, an alleyway, a garage door and a local shinny pond. This is where most Ontarians develop their love for hockey. At our activation, fans could re-live their memories and play a game of shooting targets to win prizes. For every play, OLG made a donation to the Ontario Hockey Federation’s scholarship for postgraduate athletes.

RESULTS

3,000+ participants over 3 days

75% attendees likely to visit again

51% increase in brand consideration

80% attendees felt their NHL experience was made better by OLG

Voted top experience at Fan Fair by NHL.

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Converse Sessions

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Bolt Beat Remix